I Used to Help Colleges Enroll Students.

Now I Help Families Pay Less.

I spent years as a senior enrollment management executive, helping colleges recruit and enroll students. I learned how colleges evaluate applicants and compete for students, and use financial aid and scholarships to influence enrollment decisions.

Today, I put that insider knowledge to work for families.

The college your student chooses, the strength of their application, when they apply, and how you approach financial aid can change what you pay by tens of thousands of dollars. My job is to help you understand those decisions before they become expensive mistakes.

I'm a Certified College Funding Specialist and the author of the forthcoming book Get the Degree. Skip the Debt., which challenges the way families think about paying for college. Drawing on my years inside the enrollment industry, I show parents how to use the college admissions and financial aid system to their advantage, avoid unnecessary student loan debt, and protect their hard-earned savings, their retirement, and their child's financial future.

I used to work for the colleges. Now I work for families like yours.